Dear Whiting Farms Customer,
Whiting Farms is experiencing an unprecedented onslaught of orders for our EuroHackle saddles. This is not just from the fashion world, but largely from the fly fishing pro shops that have new customers coming to them to buy our dry fly saddles for use in various fashion modes; hair weaves, ear rings, jewelry and crafts. This new traffic and business is welcome by the pro shops but we are faced with a real dilemma: orders vastly exceed supply! Understandably the shops that have put in orders to Whiting Farms, of any quantity, and are very keen to get them filled. But the number of saddles being ordered simply doesn’t exist. We wish we had as many saddles as everyone wanted. The crop of EuroHackle roosters to be harvested for 2011 is fixed and no changes can be made. Increases in production of this product line have and are being made, but the increasing numbers will be gradual and won’t really be seen until 2012! Therefore we have been intensely pondering how we can most equitably allocate what saddles we do have coming to harvest in 2011.
The only fair way, I feel, is to divide and conquer. By this I mean we are going to disassemble our EuroHackle saddles and repackage them in a new product line called the “Whiting Fashion Pack”. Sixteen long feathers of a single color will be affixed on our branded board, very much like our Whiting 100 Packs, but not sized as to hook size. The suggested retail price will be $20.00 [...] Most of the customers wanting these fashion feathers are wanting to experiment and so the smaller quantities will be welcome and more appropriate. The lower price point will encourage them to possibly buy a range of colors or several packs. A full or even half EuroHackle saddle is usually too many feathers of only one color for any hobbyist anyway.
In order to do this more fair allocation of our limited EuroHackle saddles we will have to cease selling full or half saddles as a product line. We are making an extra effort to keep our flagship Whiting dry fly saddles, and the new High and Dry saddles, in good stock to supply all the fly tier’s needs.
We appreciate your understanding of these needed changes.Sincerely, Tom Whiting